Stadium Taranaki is situated in the central suburb of Westown in New Plymouth, Taranaki region, New Zealand, with main vehicle access off Maratahu Street. Named the third best rugby stadium on earth by New Zealand Rugby World magazine in May 2009, Stadium Taranaki (known as Stadium Taranaki for the Rugby World Cup 2011) conforms with the International Rugby Board's "clean stadium" policy.
In February 2025, previous stadium sponsors Yarrows the Bakers announced they were not going to renew their naming rights agreement after it was in place since August 2002.
The primary tenant of this 25,000-capacity stadium is the Taranaki Rugby Football Union which has a representative team playing in the country's principal rugby union competition, the National Provincial Championship. Since 2013, the stadium has played host to the Super Rugby team as part of a new alliance, after Taranaki cut their ties with the Wellington-based Super Rugby.
The venue was first developed as a rugby ground in 1931, with the first stadium completed in 1947. Further stands were built at the same end and older ones demolished. Four floodlight towers were built in 1998 to hold night events. A major redevelopment saw two new grandstands added and considerable modernisation in 2002, and further enhancements to the venue were completed in 2010, raising the capacity to more than 25,500 for the 2011 Rugby World Cup and other fixtures.
The stadium was a personal legacy of the late Noel Yarrow, a pioneering Taranaki baker and businessman, and active philanthropist. Noel was a passionate rugby supporter, and the major grandstand overlooking the field's western sideline is a tribute to his support.
The east stand was deemed earthquake prone in November 2017 with the west stand being ruled out of action in June 2018. Rugby was played at the venue in 2018 and 2019 but spectators had to watch matches from the ends, while a grandstand was erected in front of the east stand. Temporary infrastructure was bought into cater for the changes as changing facilities and corporate areas were off limits.
In May 2019 owners, the Taranaki Regional Council, made a decision to repair and refurbish both grandstands in order for both stands to comply with earthquake regulations. The Taranaki Rugby Football Union and a catering company moved to alternative locations.
It was announced in November 2020, that the East Stand will be demolished and will be replaced by a similar sized stand but with extra facilities at the back to house events without opening the entire stand. The contract to repair the West Stand was awarded to Clelands Construction in December 2020 and involves major earthquake strengthening works including improvements to ground stability, foundation tiebacks and new steel beams. The roof of the West Stand will remain intact while the bleachers and seating are removed to gain access to the ground below. The west stand was the first to be completed in 2023, while the east stand was opened in April 2025, which holds less than its previous.
Features
Additional corporate boxes are being built at the top of the western stand on either side of the media area.
In February 2007 about 8000 people attended the Crusty Demons Kiwi Carnage Tour show at Stadium Taranaki to watch the 12-strong team of Kiwi, Australian, and American motorcycle riders perform back-flips and stunts known as the "rock solid" and the "ruler".
In March 2009 the Crusty Demons Unleashed Hell Tour stopped in at Stadium Taranaki and put on a show for the approximately 6500 people who attended the event. Stunts performed by the six riders included the dangerous double back-flip.
Postponed by 24 hours due to rain, the Nitro Circus team made up of around 30 motocross, BMX, FMX, inline skaters and scooter athletes performed at Stadium Taranaki on 12 February 2017. Using a range of different sized ramps, including the 15 metre high Gigantor Ramp, the riders launched themselves into the air on everything from motorbikes and scooters to a couch and a whisky barrel.
Members of the crowd were also called onto the field to take part in the show, with three volunteers jumping on a single motorbike with one of the Nitro riders to perform a back flip, while another went down the ramp on another guy's back.
| style="text-align:center;" colspan="7"| Record |- style="text-align:center; background:#e3e3e3;" | style="border-style:none none solid solid; "| Date | style="border-style:none none solid solid; "| Team No. 1 | style="border-style:none none solid solid; "| Res. | style="border-style:none none solid solid; "| Team No. 2 | style="border-style:none none solid solid; "| Sport | style="border-style:none none solid solid; "| Attendance | style="border-style:none none solid solid; "| Notes |- !colspan="7" style="background:#C1D8FF;"| Internationals |- align=center |2000-06-17 |align=left| New Zealand Māori |18–15 |align=left| Scotland |align=left|Rugby union |align=left|– |align=left|2000 Scotland tour |- align=center |2003-06-09 |align=left| New Zealand Māori |9–23 |align=left| England |align=left|Rugby union |align=left|20,000 |align=left|2003 England tour |- align=center |2006-06-17 |align=left| Samoa |53–9 |align=left| Japan |align=left|Rugby union |align=left|4,200 |align=left|2006 IRB Pacific 5 Nations |- align=center |2006-06-17 |align=left| Junior All Blacks |38–10 |align=left| Tonga |align=left|Rugby union |align=left|4,200 |align=left|2006 IRB Pacific 5 Nations |- align=center |2008-09-03 |align=left| New Zealand |101–14 |align=left| Samoa |align=left|Rugby union |align=left|22,518 |align=left|2008 Samoa tour |- align=center |2010-06-12 |align=left| New Zealand |66–28 |align=left| Ireland |align=left|Rugby union |align=left|25,064 |align=left|2010 Ireland tour |- align=center |2011-09-11 |align=left| Ireland |22–10 |align=left| United States |align=left|Rugby union |align=left|20,823 |align=left|2011 Rugby World Cup Pool C match |- align=center |2011-09-15 |align=left| Russia |6–13 |align=left| United States |align=left|Rugby union |align=left|13,931 |align=left|2011 Rugby World Cup Pool C match |- align=center |2011-09-26 |align=left| Wales |81–7 |align=left| Namibia |align=left|Rugby union |align=left|13,710 |align=left|2011 Rugby World Cup Pool D match |- align=center |2013-06-22 |align=left| New Zealand |24–9 |align=left| France |align=left|Rugby union |align=left|23,300 |align=left|2013 France tour |- !colspan="7" style="background:#C1D8FF;"| NRL |- align=center |2005-02-13 |align=left|New Zealand Warriors |20–10 |align=left|Parramatta Eels |align=left|Rugby league |align=left|9,500 |align=left|2005 NRL pre-season |- |- align=center |2016-05-21 |align=left|New Zealand Warriors |12–38 |align=left|Canberra Raiders |align=left|Rugby league |align=left|12,833 |align=left|2016 NRL season round 9 |- !colspan="7" style="background:#C1D8FF;"| Historic |- align=center |1950-07-08 |align=left|Taranaki |3–25 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1950 British Lions tour |- align=center |1959-08-08 |align=left|Taranaki |3–15 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1959 British Lions tour |- align=center |1966-07-02 |align=left|Taranaki |9–12 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1966 British Lions tour |- align=center |1971-07-03 |align=left|Taranaki |9–14 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1971 British Lions tour |- align=center |1977-05-28 |align=left|Taranaki |13–21 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1977 British Lions tour |- align=center |1993-06-16 |align=left|Taranaki |25–49 |align=left|British Lions |align=left|Rugby union |align=left|– |align=left|1993 British Lions tour |- align=center |2005-06-08 |align=left|Taranaki |14–36 |align=left|British & Irish Lions |align=left|Rugby union |align=left|22,000 |align=left|2005 British & Irish Lions tour |- align=center |2008-10-12 |align=left|All Golds |44–10 |align=left|New Zealand Māori |align=left|Rugby league |align=left|– |align=left|2008 Rugby League World Cup pre-season |- align=center |2014-10-25 |align=left|Taranaki |36–32 |align=left|Tasman |align=left|Rugby union |align=left|21,000 |align=left|2014 ITM Cup premiership final
20,823 |
13,931 |
13,710 |
The Wellington Phoenix played against the Western Sydney Wanderers at Stadium Taranaki on Saturday 4 February 2017. With just 40 percent of the possession the Wanderers beat a 10-man Phoenix team 3–1 in their round 18 A-League match in New Plymouth. Goal scorers for the Wanderers were Brendon Santalab (2) and Nicolás Martínez, and Shane Smeltz for the Phoenix.
Heavy rain or other problems during the match could have resulted in safety issues for people sitting at either end of the ground. Council re-evaluations of the stadium's capacity showed that to meet self-imposed health and safety standards the stadium could hold only 17,000 people. The region's World Cup bid and future ability to attract top games such as another All Blacks test meant a greater capacity was needed.
The upgrade plans included levelling out the northern grass bank to make grass terraces with standing room for 8500 people, up from the estimated 1,500. At the southern end of the ground, 3,200 plastic shell seats replaced the concrete seating underneath the scoreboard. At both the northern and southern ends of the field, concrete walls were removed and the crowd area brought back down to ground level just six metres from the dead-ball line. Additional broadcast media facilities were installed next to existing media boxes. Print media and non-rights holder positions are based in tribunes at the rear of the TSB Bank Stand.
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